Adding Live Chat to Your Site
There are many options for those interested in implementing live chat. In this overview, I am going to talk about handling chat internally for both small companies with owners/operators responding to...
View ArticleLoud Launches vs. Quiet Launches – Gauging User Reactions
In an increasingly complex IT environment, it is sometimes difficult to know how to present a new system, such as an intranet to a group of world-weary users. Usually the managers, developers and...
View ArticleTaking the I and the ME out of Marketing
Marketing has an “I” in it. It also has a “ME”, albeit separated by an “ark”. And – I find too many times, in too many meetings, the “I” and “ME” assert themselves too much into the projects. Someone...
View ArticleGlobal Forecast – Online to Overtake Radio Advertising
A recent story in The Guardian reports Europe’s biggest media buyer, Carat (part of the Aegis marketing empire) saying that online advertising is poised to overtake radio in terms of audience: Globally...
View ArticleOur imagination is the only limit to what we can hope to have in the future.
What Convert Can Do For Your Business
View ArticleThe Essence of Strategy is Choosing What Not to Do
That’s a quote from strategy guru Michael Porter of Harvard’s famed business school, one I think makes a lot of sense. In my first year as a marketing consultant, I found that the biggest challenge I...
View ArticleChoose Your Own Marketing and Sales Adventure – New Prospects
As a kid, I loved the “Choose Your Own Adventure” books. I found it interesting that depending on how you chose to read the book, it would turn out with a different ending. There were usually some...
View ArticleSmall is the New Big During the Recession
“Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out. It’s all about timing.” - Stacey Charter A...
View ArticleWhat is Strategy – Michael Porter
In this compelling video of Michael Porter, he discusses “What is Strategy” and the common pitfalls in defining strategic directions for firms. For him, strategy is about being different. “It means...
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